CCAA Kids - Character Design

Advertising is all about communication but to achieve that much work is required from a copious array of fields, from basic communication to design, illustration to 3D, and many others. The photo manipulation is the element that always attracted me, especially in terms of giving life to objects and characters that are not real. That's the case of the work that Estudio Icone created for CCCA Kids to help Brazilians learn english. Simple, illustrative, smart and of course top notch in the details and polish.

Icone is a studio formed by creative minds: multidisciplinary professionals that carry art in their DNA. Essentially, our job is to produce images. But we want more than that. We seek spontaneous creativity which has no formulas and arises from the talent of each artist, from their visual culture and plurality of backgrounds. Here, each image can present a different solution. But the common goal is to achieve the result that our clients expect. That’s why we’ve completed eight years of partnerships with great brands and advertising agencies by building challenging images with the highest level of technique and refinement.

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