Sew Good : Danielle Clough's Magical Embroidery Design

A new beginning. A second life. Not something you usually associate with an old tennis racket, (a wooden one, no less)! But that is just what multi-talented South African photographer, designer, VJ and embroiderer Danielle Clough has done - and quite beautifully. Clough takes ordinary found objects and literally transforms them into works of art through the decidedly old-school handicraft technique of embroidery design. 

"It is a striking fact that in the development of embroidery ... there are no changes of materials or techniques which can be felt or interpreted as advances from a primitive to a later, more refined stage. On the other hand, we often find in early works a technical accomplishment and high standard of craftsmanship rarely attained in later times." - Wikipedia

While not limited to just tennis rackets, Danielle's vivid embroidery style transforms and gives these objects a beautiful and one-of-a-kind new life.

Whats old is new again...

Learn more about what inspires Danielle and check out more of her amazing work on her website.

And be sure to troll her Instagram if you want to be awestruck by her amazing ability to embroider everyday objects. 

Embroidery Design


About Danielle Clough

As a photographer-designer-vj-embroiderer, Danielle Clough has lived a life forever bound to the hyphen.  Born and raised in Cape Town, South Africa (and referred to as "Dee" by those who know her), Clough completed her studies in art direction and graphic design at The Red and Yellow School before embarking on a career in visual art, digital design and thing-making.

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