Starbucks is an amazing brand to work on, that's what Side B mentioned on their project titled Starbucks Experience.
T. Sevén is an interaction and experience designer based in Shanghai, China. He shared an interesting project on Behance about 'AVDC Simulation Driving Experience' which is basically a driving simulator re-adapting road conditions to improve steering responsiveness. At a quick glance, this feels more like gaming experience and yet this is a step forward from this 'conventional' simulator that we will see in the aviation for example. I do agree they are far fewer things to worry about if you compare to a pilot's cockpit. T. Sevén did a tremendous experience that is rightfully appealing in the first place and certainly would upper the overall engagement.
For the different drivers and road conditions, adaptively control the EMS, ESP, and RDU to improve the steering responsiveness, cornering smoothness and safety of daily use conditions.
Interaction Design & UI/UX
- More on Behance