As we approach the end of the year I always like to take some time to reflect. This year was an important one, not that the others weren't, but living in a new place, a new commute and various other changes on the personal level make this year stand out.
If you are a Spotify user, you must remember their insanely beautiful 2018 Wrapped where each year, this initiative will attract quite a buzz on social media. I personally loved the UI layouts and especially getting the data on which songs I listened the most during the past year. Imagine crossing 20+ millions of fans visited the campaign site on the first day alone. That's beautiful! I decided to share the entire set of Spotify 2018 Wrapped as a color inspiration. It's filled with sublime color combination for your next thing, enjoy!
With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate their year in music. Over 20 million fans visited the campaign site on the first day alone, to discover their stats, top artist, collect personalized playlists, and uncover more unexpected insights. And of course, they shared their musical snapshot, driving 2018 Wrapped to be Twitter’s top Global Trending Topic on launch day. Over 35 million fan visits. And every experience was unique.