Ark Visual Studio, a renowned creative agency, recently took on a challenging branding and visual identity project for COCO by Keren Tal, a premium praline brand. Keren Tal, the visionary founder of COCO, presented the Ark team with a unique request: to create a brand identity exclusively using the color black. This bold choice aimed to establish a remarkable contrast between the exterior and interior of her exquisite pralines, and Ark Visual Studio embraced this challenge with enthusiasm.
By harnessing the power of black, Ark Visual Studio crafted a sophisticated brand that flawlessly captures Keren's meticulous attention to detail and unwavering commitment to excellence. The strategic use of black evokes a sense of depth and opulence, setting COCO apart from its competitors and creating an unforgettable brand experience.
Every element of the COCO brand reflects Keren's clear vision and dedication to quality. From the sleek packaging design to the meticulously crafted pralines nestled within, every aspect exudes a sense of luxury and exclusivity. The black color palette elegantly emphasizes the premium nature of COCO's products, leaving a lasting impression on customers.
Ark Visual Studio skillfully translated Keren's passion into a comprehensive visual identity that embodies the essence of COCO. The logo, with its clean lines and intricate details, captures the brand's sophistication and artistry. The choice of typography further reinforces COCO's refined image, conveying a sense of timelessness and craftsmanship.
In addition to the visual components, Ark Visual Studio ensured that COCO's brand experience extended to other touchpoints. They designed a captivating website that showcases the brand's story, history, and the meticulous process behind creating each praline masterpiece. The user interface and overall aesthetic of the website harmoniously integrate with the visual identity, further enhancing the overall brand experience.
Thanks to Ark Visual Studio's expert craftsmanship and Keren Tal's unwavering vision, COCO now stands as an extraordinary brand that redefines the world of pralines. With its captivating black branding and unwavering commitment to quality, COCO is poised to leave a lasting impression on discerning chocolate lovers around the globe.
Branding and visual identity artifacts
- Design Team (Hagar Erez)
- Brand Photographer (Sivan Rosihanu)
- Art Direction (Hagar Erez, Yotam Geller)
For more information make sure to check out Ark Visual Studio website.