Alena Razenkova shared a project on on branding and visual identity she crafted for "wowme." At first glance, the challenge might seem daunting: branding a company that aims to merge the world of personal brand building with the intricate threads of corporate team management. But as with every design puzzle, Razenkova finds the solution in the most unexpected of places - a children's game.
"wowme" is not just a company; it's a vision that seeks to unite professionals across the globe and provide them with unparalleled tools for team management and precise target customization. The soul of this vision is captured in the logo—an invisible ball of threads, each unwinding in its direction. It's a powerful metaphor, encapsulating how "wowme" unravels the complexities of business management, connecting disparate tools, and resonating with audiences.
The real magic, however, lies in the branding's secondary elements. Inspired by the nostalgia of childhood, Razenkova uses the simple game of connecting dots to form images. In the "wowme" branding, patterns of dots are accompanied by numbers or text. Whether on a digital platform or a tangible offline product, these dots invite the audience to engage, draw the lines, and reveal the bigger picture. It's playful, interactive, and yet deeply resonates with the company's mission to connect and enhance businesses.
Visually, the color palette is a refreshing mix that mirrors the brand's essence. The yellow/lime accent adds vibrancy, evoking a sense of innovation and freshness. In contrast, the gray and black grounds the branding, giving it a professional and timeless look.
In conclusion, Alena Razenkova's design for "wowme" is a masterclass in storytelling. By blending the simplicity of childhood memories with the intricacies of the corporate world, she crafts a brand identity that not only stands out but also invites engagement, making every touchpoint an experience. In a world where connections are everything, "wowme" pulls the right strings.
Branding and Visual identity artifacts
For more information make sure to check out Alena Razenkova Behance profile.
