Buhler Creative Studio shared a branding and visual identity project for a new fashion company called Experimentum.
In a world dominated by fast fashion, Experimentum dares to challenge the status quo. With a focus on conscious lifewear, this brand seeks to make a real and positive impact on the planet while providing a pleasant shopping experience for its customers.
The concept of Experimentum is based on experimentation with new possibilities, unifying the ephemeral and the profound in arts and relationships. The brand is committed to ecological issues and the practice of solidarity with all living beings. By making small changes in our lifestyle, we can generate big impacts everywhere.
To visually represent the Experimentum brand, minimalism, sophistication, and timeles are the key guiding principles. The use of typography is central to the brand's identity, with a fully typographical logo that is visually minimalist, sophisticated, and timeless. The strength and authority of the brand are emphasized through the use of capital letters.
Incorporating the importance of music to the brand, sound waves are used as a graphic element to represent music. This reflects Experimentum's commitment to experimentation and exploring new horizons.
The brand's audience is diverse, appealing to both males and females between the ages of 18 and 30, from all social classes, making the brand accessible to everyone.
Experimentum is not just another clothing and accessories brand, but a new paradigm in conscious lifewear. The brand's proposal to make a real and positive impact on the planet while providing a pleasant shopping experience for customers is truly unique.
In a world where fast fashion dominates, Experimentum is leading the way in creating desire for real lifewear and streetwear. The brand's commitment to sustainability and social responsibility sets it apart from its competitors.
In conclusion, Experimentum is not just a brand, it's a movement. A movement towards a more conscious and sustainable future. By making small changes in our lifestyle, we can all make a big impact. Experimentum shows us that fashion can be more than just clothes, it can be a way of life.
Branding material
For more information make sure to check out Buhler Creative Studio’s on Behance.
