by abduzeedo
Discover the Mateus Arruda Arquitetura rebranding by Will Gomes. See minimalist branding and visual identity for high-end design.
For any designer, seeing great branding is inspiring. Today, we're looking at the rebranding of Mateus Arruda Arquitetura. Will Gomes led this project. The goal was to make the studio a top name in high-end homes.
The Architect's Vision
Mateus Arruda is an architect and teacher. He worked for 17 years in other big firms before starting his own company. His studio now creates complete, custom projects. They focus on deadlines, costs, and key details. This focus on craft and client needs forms the brand's base.
A New Look Takes Shape
The new visual identity uses the letters MAA. This is now the main brand signature. The MAA symbol shows precision, method, and trust. These are three core ideas of the firm. You can see how MAA is used in many brand items.
Colors of Purpose
The brand uses a simple color plan. Black and white are the main colors. This makes the brand look mature and technical. Earthy tones and grays are also used. These colors connect to the work, the land, and natural materials. This use of color creates a balanced look. It links precision to the organic side of architecture.
Brand in Action
The new branding is clear everywhere. It's on business cards, showing the MAA letters and contact info. The brand also works well online. Every piece shows a planned strategy. Images show how the MAA symbol fits into different designs. Phrases like "Arquitetura + Gerenciamento" highlight the full services offered.
The design even reaches social media. The MAA brand stays strong and clear there. Being consistent across platforms is key for a strong brand today.
The rebranding of Mateus Arruda Arquitetura by Will Gomes is a great example. It shows how good branding can lift a studio. It clearly shares the firm's main values. It's proof of how good design shapes how people see a brand. Look closer; there's much to learn from this smart architectural branding.
You can explore more of Will Gomes's work here: https://www.behance.net/willgomesdesign
