Carácter Branding and Visual Identity

Lutton Gant, a photography studio in Valladolid (Spain), which specializes in weddings and family portraits, reached out to Azote. Studio to work on their new brand and visual identity with the goal of diversifying into a new identity that would answer photography queries for companies and professionals.

With the last boom in demand for this type of service, the objective for this new project was to better target its audience, help in the brand awareness and its new market consolidation.

Our challenge involved knowing the target audience in detail, with their expectations and needs, as well as the analysis of the specialized competition it faced.

Carácter graphic solution follows the principle of simplicity and minimalism, using a modernized timeless typeface, a monochrome palette and a flexible grid that gives prominence to their powerful work.

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