by jeff
Fhome is a brand identity for indoor skateboarding that trades wellness clichés for a hero yellow and raw black. Built by Nicolas Mores on a single insight — the home is the world's most underrated skatepark — the identity uses two independent marks: a lowercase wordmark and a swoosh inspired by the pop of an inflated deck.
Each mark stands on its own. Most of the time the brand appears simply as fhome, without "board" and often without the swoosh. The color system does the heavy lifting: Fhome Yellow (#F5DF4D) carries mood and volume, Fhome Black (#0A0A0A) carries weight. Together they do 90% of the work. A sage green and warm white fill in only when they earn it.
The system extends into an anthropomorphic skateboard mascot that refuses to stay in one place, moving through skateparks, couches, restaurants, and laundromats. The packaging unboxing experience is built around white kraft, a yellow blob pattern, brand tape, a printed flap, and a collectible sticker pack that ships with every order — the complete set retailing at under 84 euros.
Brand identity for indoor skateboarding
