Discover how G2K Creative Agency developed a compelling branding and visual identity for Maieutic, an agency for social and cultural innovation.
In a world increasingly focused on social and cultural progress, organizations championing these values need a brand identity that reflects their mission. Maieutic, an agency dedicated to social and cultural innovation, turned to G2K Creative Agency to craft a branding and visual identity that would resonate with its audience.
G2K understood that Maieutic's brand needed to convey its core principles: research, interpretation, and project realization. The visual identity had to be both professional and approachable, reflecting the agency's role as a partner to policymakers, administrators, and organizations.
The resulting branding is a testament to thoughtful design. The logo, a stylized "M" formed by interlocking shapes, symbolizes the interconnectedness of social and cultural factors. The color palette, featuring muted blues and greens, evokes a sense of calm and trustworthiness. The typography is clean and modern, ensuring readability and a contemporary feel.
Beyond the logo and color scheme, G2K developed a comprehensive visual identity system. This included guidelines for imagery, iconography, and layout, ensuring consistency across all Maieutic's communications. The agency also created a variety of branding artifacts, from business cards to website design, to bring the brand to life.
Maieutic's branding is a powerful example of how design can support an organization's mission. By carefully considering the agency's values and target audience, G2K created a visual identity that is both meaningful and effective.
For more information make sure to check out G2K Creative Agency at g2k.nl
Branding and visual identity artifacts
