There are many ways to explore ideas for a visual identity project. The traditional way is to find keywords or concepts and sketch ideas to explore those points.
Mubariz Yusifzade shared a branding (rebranding) and visual identity for OCD+A Studio, a project with more than 10 years, which has several spaces created in the areas of housing, urban renewal and interior design. It was a complete rebranding, which included a new name, a new graphic identity and a new communication strategy.
It was created a flexible visual system, with the clear objective of endowing the project with dynamism, fluidity in the various supports and graphically complex, despite the simplicity of the forms. The palette of colors was intended to give the project tones of elegance and contemporaneity.
The result is a visual identity that breathes dynamism into the shapes, which represents the nature of the studio, and that reflects the brand's values.