When it comes to groundbreaking branding, Olivier Duclos knows just the way to capture an audience's attention. Recently, Duclos took on the exhilarating task of reimagining the visual identity for Nordé – a Canadian brand synonymous with endurance against the notorious Canadian cold.
Nordé isn't just any clothing line; it's an eco-responsible brand tailored to combat the fierce winters of Canada. Recognizing the brand's dedication to providing sustainable and cold-resistant apparel, Duclos infused his minimalist style with a whimsical twist. How? By letting the unpredictable Canadian winds dictate the brand's new identity.
In a unique and refreshing approach, Duclos let the wind become the chief artist. A subtle nod to Canada's erratic winter winds, he allowed them to "shape" Nordé's identity, bringing to life a brand image that's as dynamic as the climate it's crafted for. The result? A brand identity that's fluid, captivating, and incredibly representative of Nordé's ethos.
But Duclos didn't stop there. With his hallmark sense of humor, he subtly integrated witty design elements that not only reflect Nordé's resilience but also position the brand as the go-to destination for all winter needs. A visual representation so effective, it's as if the wind itself whispered its secrets into Duclos' designs.
In a nutshell, Olivier Duclos' rebranding of Nordé is a masterclass in branding. His clever use of nature's elements, paired with minimalist aesthetics, solidifies Nordé's spot as an essential in every Canadian's winter wardrobe. The collaboration has repositioned Nordé, not just as an apparel brand, but as an embodiment of the Canadian spirit, braving every storm with grace and tenacity.
For those on the hunt for standout branding, Olivier Duclos and Nordé serve as a shining example of what's possible when nature, humor, and design converge.
Branding and visual identity artifacts
For more information make sure to check out Olivier Duclos website or follow him on Behance.
