In the competitive coffee industry, standing out is crucial. With over 40 years of experience, Canterbury Coffee has become a trusted B2B coffee company in Canada. However, despite their success, their brand had gone cold over the years, hence the need for a new branding work to revitalize the image.
Recognizing the need for a change, Here Be Monsters led a full rebranding process for Canterbury Coffee, including research, strategy, writing, and brand identity. They also revamped the website and redesigned the catalogs to create a brand that was both visually appealing and memorable.
The new brand spirit, "To Be Routinely Exceptional," represents Canterbury Coffee's commitment to delivering not just high-quality products, but exceptional customer service as well. The new logo embodies this promise, reflecting the company's dedication to excellence.
At Here Be Monsters, we believe that a strong brand identity is essential for any business looking to thrive in today's market. By working with Canterbury Coffee, we were able to create a brand that truly reflects their values and sets them apart from the competition. A big highlight for me was the beautiful illustration created as part of the brand identity material. The style feels modern but with a nice use of textures.
If you're looking to revitalize your brand and stand out in your industry, contact us at Here Be Monsters. We specialize in branding, design, and digital marketing and can help you take your business to the next level.
As we all know, good coffee in a favourite mug gives a warm and comfortable feeling. And Canterbury sells good coffee products with warm customer service. So naturally, the new logo is based on a typographic C made from the warm, and iconic handle of a coffee mug. From there, the identity system followed suit with human-centric illustrations, cozy web icons, personable photography and warmer writing.
Branding artifacts
For more information make sure to check out Here Be Monsters website.
