Petra's Fresh Take on Financial Branding & Visual Identity

03/23 — 2025

by abduzeedo

Explore Petra's new branding and visual identity, focusing on a friendly and accessible approach to credit solutions.

Petra's branding and visual identity, a project developed in collaboration with Blender Digital agency, marks a shift in how credit solutions are presented. Instead of the typical complex and bureaucratic image often associated with finance, Petra aims for a friendly, accessible, and relaxed communication style. This new approach, conceived and activated in December 2024, is evident in every aspect of Petra's visual expression and positioning.

The core belief driving Petra's brand is a commitment to connecting people, emotions, and dreams. The company sees itself as a catalyst, transforming ideas into reality and finding opportunities. Petra emphasizes action, innovation, and the transformation of the ordinary. Its goal is a better future, enabled by safe and accessible credit.

Petra's purpose centers on making dreams come true and transforming lives through credit. The company views credit as more than a financial resource; it's a tool for undertaking projects, achieving goals, and realizing aspirations. Each solution Petra offers is designed to help people move forward and grow.

More than just offering credit, Petra focuses on building bonds. The company values client stories and strives to create relationships built on trust, care, and commitment. Petra emphasizes understanding client needs, providing friendly service, and finding optimal solutions. This commitment is present in every interaction, plan, and achievement.

Petra's mission is to open doors and transform credit into accessible and safe opportunities. The company believes that with the right support, anything is possible.

The deliverables of the project included a new positioning, visual identity, and brand communication strategy. The visual identity, as seen in the provided images, features a clean, modern aesthetic with a focus on clear communication. The design artifacts, including the logo, color palette, and typography, work together to convey a sense of trust and accessibility.

The branding extends to various applications, including cards, online platforms, and promotional materials. The design maintains consistency across all touchpoints, reinforcing Petra's brand message.

Petra's approach to branding and visual identity reflects a commitment to democratizing access to credit. By prioritizing clear communication and building strong relationships, Petra aims to create a more positive and empowering experience for its clients. The project highlights the power of design in shaping perceptions and driving positive change in the financial industry.

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