AIGA (American Institute of Graphic Artists) of Atlanta asked brand designer and art director Russell Shaw to contribute a promotional artwork for the second annual poster show. With the theme of “Art Director’s Cut II,” they would focus on the film- and movie-inspired poster designs contributed by designers All the proceeds from the event would towards AIGA's annual programming. Russell took this genuine approach with paper cutout designs and graphic design. The result is just spectacular. Don't you agree?
I created the call for entries and promotional artwork by hand out of paper and found objects. The title “Art Director’s Cut” is an obvious play on the film industry, but seemed like a good opportunity to explore paper cutout designs of theatre signs and marquees on a messy, artist’s desk backdrop – replete with a nod to the quintessential movie snack: popcorn, which I used to create three-dimensional lettering for the event’s main title. The entire piece was assembled in real life and photographed from above to create the final visual communication in portrait and landscape orientation.