by abduzeedo
Explore POV Budapest's "Making Sense" theme. Featuring top studios and AI innovators, this conference highlights cutting-edge branding and visual identity.
The international design world is once again focusing its gaze on Budapest this September as POV Budapest, Hungary's only international design conference, makes its return. This year, visual culture enthusiasts are invited to a full weekend of engaging programming.
The core conference, held on September 11-12 at the National Dance Theater, will showcase prominent figures in global design. The event then expands across the city over the weekend, offering access to architectural spaces that are typically closed to the public, guided design walks, a curated design market, and various social events.
Making Sense of Complexity
Each year, POV Budapest adopts a new theme, and for 2025, it's "Making Sense". This theme delves into how design helps us navigate a complex world. The focus is on how designers bring clarity and meaning through visual language and intuitive systems, cutting through the noise of everyday information. This exploration of branding and visual identity is particularly relevant in today's fast-paced environment.
A Stellar Lineup
The conference boasts an impressive roster of headliners. OpenAI, a globally influential company known for ChatGPT, is among the key speakers. Also crossing the Atlantic is Are.na, a leading platform for connecting ideas and building creative knowledge.
The studio scene is well-represented with renowned names such as Base Design, the iconic California-based Mouthwash Studio, Dutch motion design specialists Studio Dumbar/Dept, and the UK's Two Times Elliott. For those seeking unique perspectives, a special joint talk between David Rudnick and Dean Kissick, two distinct voices in contemporary culture, is scheduled. Type enthusiasts will also be interested to hear from the Czech-based Displaay Type Foundry. The comprehensive array of speakers truly sets the stage for a deep dive into visual practices.
Beyond the Talks
POV Budapest offers more than just presentations. Attendees can participate in roundtables and workshops, alongside a variety of thoughtfully curated side events. The conference fosters an international atmosphere, with guests from nearly 50 countries attending last year, providing ample networking opportunities.
The overarching branding and visual identity for POV Budapest 2025 is a testament to strong graphic design principles. The striking use of a vibrant color palette, dynamic layouts, and clear typography communicate the conference's energy and focus on visual practices. From the main conference visuals to the detailed schedule and even the event collateral, the cohesive visual language is evident. The digital interfaces further showcase the attention to UI/UX, ensuring information is accessible and engaging.
Discounted tickets are available until July 11. To learn more and purchase tickets, visit povbudapest.com/tickets.
Explore the innovative branding and visual identity work for POV Budapest, presented by The Brand Identity: The Brand Identity
