Exploring Queer 3D Flowers for Microsoft—where digital art, identity, and technology intersect in a vibrant design collaboration.

For Microsoft’s Pride campaign, O0 Design Studio created a series of fuzzy 3D flowers—playful, tactile wallpapers that celebrate the full spectrum of queer identity. Each bloom draws inspiration from a different LGBTQIA+ flag, carrying its own nerve and charisma. The digital garden came to life through an asynchronous process that blended AI exploration, visual prototyping, and a custom Houdini tool, allowing the team to shape and refine each flower as if it were a living organism.

Concept

To celebrate the collective power of LGBTQIA+ communities, we’ve grown a lush, fabulous garden of fuzzy flowers, each one inspired by a different pride flag. Every bloom is unique in shape, shade, and charisma, just like each of us. Queers thrive in unity. That’s our visual statement.

Creative workflow

The process was fully asynchronous — an evolving cycle of visual direction tests, AI-driven exploration, and system-building in Houdini to enable fast procedural refinement. Back and forth, until everything clicked.

Custom Houdini tool

Our 3D generalist built a custom Houdini tool with around ten adjustable parameters, from wind simulation to petal count, lighting, shading and more. This gave us the flexibility to generate a wide range of flag-inspired variations quickly and consistently.