Since its inception in 1992, Grenier has been a steadfast supporter of the Quebec marketing and communications industry. Over the years, it has evolved into a trusted resource for information, education, and recruitment, providing unparalleled support to professionals in the field. To streamline Grenier's offerings and reinforce its position as a leading industry player, LG2 Canada embarked on a transformative journey to revamp the brand identity and editorial design
LG2 Canada recognized the importance of capturing Grenier's essence while infusing it with a modern visual language. The first step was to reimagine the iconic Grenier logo and editorial design, which now pays homage to the world of publishing and information media. The updated logo's design embodies a sleek and contemporary aesthetic, reflecting Grenier's evolution while honoring its roots.
The graphic platform developed by LG2 Canada breathes new life into Grenier's visual identity. It artfully incorporates elements such as sheets of paper, newspaper columns, and even fax machines, acting as a heartfelt tribute to those who contributed to the growth of the business. These visuals serve as a powerful reminder of Grenier's rich history and its ongoing commitment to providing valuable resources and insights to the industry.
With this rebranding effort, LG2 Canada has successfully positioned Grenier as a trusted and forward-thinking authority in the field. The revitalized visual identity exudes professionalism and expertise, establishing Grenier as a go-to destination for marketers, communicators, and aspiring professionals alike.
The collaboration between LG2 Canada and Grenier has resulted in a brand transformation that seamlessly combines the legacy of the past with the innovation of the present. The renewed brand identity and editorial serves as a visual manifestation of Grenier's continued dedication to the industry, while paving the way for future growth and expansion.
In an ever-changing landscape, Grenier's partnership with LG2 Canada ensures that it remains at the forefront of the Quebec marketing and communications industry. As Grenier continues to provide indispensable resources and support, its revitalized brand identity will serve as a beacon, guiding professionals towards success and propelling the industry to new heights.
LG2 Canada's skillful execution of Grenier's rebranding project demonstrates the power of visual storytelling and its ability to transform perceptions. By breathing new life into Grenier's identity, LG2 Canada has solidified its position as a creative force, leaving an indelible mark on the industry it serves.
Branding and editorial design
For more information make sure to check out LG2 Canada Behance profile.