Explore how Rebank's branding and visual identity is reshaping digital banking, with insights from top designers in the industry.
In a recent initiative, a group of distinguished designers embarked on the journey to redefine digital banking through the creation of Rebank, a concept project aimed at transforming the banking industry. Agustina Corbalán, Camila Russo, Evelyn Ferrer, Emilia Marcatili, and Gian Dominella, all with impressive portfolios on platforms like Behance and LinkedIn, combined their expertise to develop this groundbreaking app.
At the core of Rebank's philosophy is a commitment to challenge the conventional norms of banking. The project encapsulates a vision to alter the public's perception and interaction with financial institutions. This transformative approach is evident in the app's user interface (UI) and user experience (UX) design, which are not only innovative but also practical, adhering to essential design patterns.
The team's design process was characterized by a blend of creativity and practicality. It involved stepping outside the conventional boundaries, yet ensuring the app remained user-friendly and intuitive. The art of balancing innovation with usability was central to their approach, illustrating a deep understanding of the end-user's needs.
One of the distinctive features of Rebank is its visual identity, which incorporates contemporary visual elements. The app's aesthetics are reminiscent of the Figma design tool, a popular choice among designers for its sleek and user-friendly interface. This choice subtly nods to the current trends in design, positioning Rebank as a modern and forward-thinking brand.
Throughout the project, effective communication within the team played a vital role. It facilitated a harmonious blending of ideas and styles, leading to a cohesive and compelling branding and visual identity. The result is a digital banking app that not only challenges the status quo but also sets a new benchmark in the realm of financial technology design.
In conclusion, Rebank is more than just a digital bank app; it's a testament to the power of collaborative design and a bold statement in the world of branding and visual identity.
Branding and visual identity artifacts