Striking a Pose: A User-Centric Branding and Identity for 46º

Discover how Industria Branding created a sleek, user-focused visual identity for 46º, a platform designed to elevate the portfolios of photographers and filmmakers. Learn about their branding strategies focused on minimalism and clarity.

Industria Branding (byindustria.com/) recently developed a compelling brand identity for 46º, a digital platform designed for photographers and filmmakers to showcase their work. The focus of the redesign was to create a user-centric experience that placed the spotlight on visual storytelling.

The core challenge for Industria was establishing a distinct identity for 46º in a saturated market. To achieve this, the designers implemented a branding solution rooted in three key principles: modernity, minimalism, and user experience.

Putting Photos First

One of the most striking aspects of the new branding is the logo itself. It incorporates the number "46º" in a creative way, subtly referencing the angle of visual storytelling. This focus on the number reinforces the platform's core purpose.

The color palette is another element that prioritizes the user's content. Black, white, and gray provide a neutral backdrop, allowing photographs to take center stage. Pops of color are strategically used with a custom gradient to add a touch of personality and sophistication.

A Streamlined User Journey

Beyond the visual identity, Industria also revamped the user experience for 46º. The emphasis was on clear and concise communication, making navigation intuitive for users. This ensures that visitors can find what they're looking for quickly and effortlessly, keeping the focus on the portfolios themselves.

The outcome of this project is a brand identity strategy that effectively positions 46º in the competitive online portfolio market. The user-centric design prioritizes the platform's core function: showcasing the creative brilliance of photographers and filmmakers.

Branding and visual identity artifacts

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For more information make sure to check out INDUSTRIA BRANDING website at byindustria.com.

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