Studio South Brand Identity

If there's one thing that really inspires me is brand identity projects. I told this millions of times but every time I see a new branding project, or a visual identity manual that is beautifully done I get excited and need to share here on ABDZ. The project I feature today is for the Studio South, a specialized design consultancy based in Auckland, New Zealand.

For more information about them and to check their full portfolio of work check out

As part of our new name and website launch, we re-developed our brand identity. Our aim was to create a clean brand that reflected the progression of our portfolio and approach. Each aspect of the project was carefully considered, paying extra close attention to the execution of all collateral. The new name was announced to new and existing clients, friends, suppliers and partners at an event in our home environment, Ponsonby. Photos from the night can be found in the Journal.

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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