It has been quite a long time since I posted about some nice photo manipulation. I used to spend quite a long time looking for references and also practicing my skills in Photoshop and some 3D tools. Anyways, it's always good to bring back good memories and also to feature some inspiring work like the Africa | Mitsubishi by Pict Estúdio. It can happen by fate or by chance, that this magazine falls into the hands of a person who is looking for a different Image Production Studio and actually able to really make a difference. A Studio who can turn lemons into lemonade; challenges into opportunities; a partner to meet the challenges out there, exploring all the opportunities that are right here.
Advertising is all about communication but to achieve that much work is required from a copious array of fields, from basic communication to design, illustration to 3D, and many others. The photo manipulation is the element that always attracted me, especially in terms of giving life to objects and characters that are not real. That's the case of the work that Estudio Icone created for CCCA Kids to help Brazilians learn english. Simple, illustrative, smart and of course top notch in the details and polish. Icone is a studio formed by creative minds: multidisciplinary professionals that carry art in their DNA. Essentially, our job is to produce images. But we want more than that. We seek spontaneous creativity which has no formulas and arises from the talent of each artist, from their visual culture and plurality of backgrounds. Here, each image can present a different solution. But the common goal is to achieve the result that our clients expect. That’s why we’ve completed eight years of partnerships with great brands and advertising agencies by building challenging images with the highest level of technique and refinement. For more information check out http://www.estudioicone.com/
We're excited to post this eye-catching work done by Adam Spizak for the Renault Samsung QM5 campaign. We've featured Adam's work several times on the blog and the cool thing about his work is his wizardry of mixing the dimensional elements of 3D with the rare and unique style that comes with the expertise of 2D techniques. Adam is a senior designer, art director and designer from London, UK. You can check out more of Adam's work at http://www.spizak.com/ Animated Casestudy
This is awesome collection where you can see the before and after of some really cool works by Apix 10, a creative studio based in Jakarta-Indonesia. Apex specializes in production of high quality commercial CG and photo based imagery for the advertising and today we are sharing some before & after of their work. For more from Apix 10 visit apixten.com/. Haier Print Ad Before After Kratingdaeng Print Ad Before After Before After Toyota Avanza Before After After Future BAJAJ Before After Run Run Run Before After Specs - Octo Before After Mustang "Eternity" Before After
The level of realism in some 3D compositions is simply mind boggling, case in point, design studio 4eFergovi's 3D illustration for Smith Wooden Custom Built Furniture. The realism is insanity, for a few minutes I truly thought it was legit and for that reason, we're excited to share with our readers here on Abduzeedo. I'm still convinced it is real but check out yourself and get inspired. 4eFergovi is a design studio located in Sao Paulo, Brazil. They are specialized in Art Direction, 3D and Graphic Design. For more information visit: http://www.4efergovi.com/ Via Behance
I am always amazed by the creative minds behind some advertising campaigns. Urbano Rodriguez and mkt1 put together a series of images exploring new looks that Obama could adopt after his retirement. The outcome is simply hilarious and definitely worth checking out. We are starting a campaign to choose what should be the new look of President Barack Obama after his retirement. Make your choice and give your vote! For more information about Urbano Rodriguez and mkt1 visit http://www.mkt1.com.br/ Seventies Old Man Desert Bush Abraham Lincoln Yeti Teddy Bear Dr. Emmett Brown Geek Casey Neistat James Brown Albert Einstein Via Behance
Photoshop is an amazing tool and has changed the way images are created. Sometimes it's very difficult to know if an image was retouched or done in Photoshop. The Brasil Fashion System is a great example. It's really cool and I cannot say if it's real sand artwork or Photoshop however the end result is quite beautiful. Brazil is a singular country. Mixing people, blending cultural aspects and turning everything into inspiration. We are a nation creative by nature. This passion for the new is also what marks our fashion. That passion is what makes our fashion more vibrant, sustainable and rich in diversity. To present it to the world, we invite art and nature to speak on behalf of Brazil Fashion System, an association that unites the Brazilian market fashion under one name, one brand, one strength. In this first institutional campaign, images that represent Brazilian fashion and its pillars are artistic compositions made of colored sand, one striking element of our natural and cultural wealth. The plurality of our people. The energy of our culture. Our natural gift to sustainability. All this is there, represented so refined and delicate in every line, color and shape of images. For more information check out João Vitor Senger portfolio
Following our series of weird/creepy typography posts we bring to you The Reputation Squad project created by Jasse Kyttanen. With clever usage of 3D, humor and a little bit too much details the text effect achieved is nothing less than amazing. Ogilvy&Mather Paris asked me to do this 3D typeface for Reputation Squad. Time to reset your online reputation? http://www.reputationsquad.com For more information about Jasse Kyttanen and to see his full portfolio, check out his website at: http://www.jassekyttanen.com/ Via Behance
When I saw this video I was so impressed that I had to post it here on Abduzeedo. The video is titled "ICONS" and it was created for the Sunday Times with the goal to illustrate iconic images from movies, music, street art and more. With all shot in what seems to be one take, the video is simply amazing, check it out. The Sunday Times 'ICONS' - This is all about those iconic cultural images that we pin to our walls and stick in our minds. We all have our favourites. Heisenberg, Kraftwerk, and Banksy’s kissing coppers all featured in early scripts, but we wanted to take a snapshot of what’s making the headlines in 2014. Daft Punk winning big at the Grammy's, The final series of Mad Men, and Tarantino are all over the media right now. These people and their work have left an indelible mark and we’ll probably still be talking about them in ten, twenty maybe even a hundred years years time. The TV spot is a respectful nod to it all. Directed by Us. Agency Grey. Website built using Fabrik. The Sunday Times - Icons from Us on Vimeo. Stills For more information and to see the full making of visit: http://makingoficons.com/
Last year Jing Zhang and the animator James Wignall worked together on an animated infographic project for Canon in Canada. The project features 6 top reasons why small business would benefit from Canon printers. The coolest thing about this project in my opinion is the subtle animations for each one of the reasons. Simple, modern and inspiring this project totally deserved a feature on Abduzeedo. For more information visit: http://www.mazakii.com and http://www.mutanthands.com/
I love beautiful advertising, it's all about art direction, attention to details, story telling and of course a good amount of photo-manipulation skills. The ClubMed project by Jorge Carreño + Robin de Lestrade is a great example. A simple concept of faces created by negative space and some Gestalt principles made these images really amazing. Jorge Carreño, 48, was born in Madrid, Spain. He graduated from the Ecole Supérieure Estienne in Paris and currently works as freelancer. Robin de Lestrade, 48, was born in Lyon, France. He graduated from Crear in Paris and currently works as freelance. Jorge and Robin previously worked at some of the top agencies in Paris such as TBWA, Publicis and Y&R. Over the years they worked on accounts such as BMW, Epson, Bic, Renault, Opel, Sony PlayStation, McDonald’s, Caisse d'Epargne, SNCF ( French Railways ), ClubMed, Danon, Kraft foods, Decathlon, SFR, Sagem, Bel Group, Secours populaire, la Poste, Adidas, Surfrider Foundation Europe and Radio Nova. For more information visit: https://www.behance.net/jorgeandrobin
When we talk about photo-manipulation we almost think about incredible compositions, like fantasy scenes, or crazy manipulations. Sometimes the most amazing work of this kind is so real that we cannot even perceive it as CGI. A great example is the Nike RED campaign created by Souverein where Drogba, the soccer player, creates the Nike symbol and a soccer ball using just laces. I have to say, the first time I saw I couldn't say it was CGI, I truly believed it was real, but as we found out it was CGI we needed to share with you a little bit of the creative process behind it. Drogba was shot without anything in his hands. The laces were then created in 3D and integrated into the photography. Creation Final result Details
Getting into the spirit of the season, we felt timely to showcase Coca-Cola's vintage holiday ads. Coca-Cola's ubiquitous advertising has greatly impacted American culture and the seminal brand is frequently credited with inventing the modern image of Santa Claus. Haddon Sundblom, an American Artist who made an indelible mark on 20th century advertising art, is best remembered for illustrating the now iconic winter ad campaigns he painted for the Coca-Cola Company in the 1930s. Catching a glimpse of imagery that lives on in the minds of people of all ages, around the globe, we hope this post brings a smile to your face and evokes pleasant memories this holiday season. According to the Coca-Cola company "For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa – an interpretation that today lives on in the minds of people of all ages, all over the world." Sundblom is recognized as a major influence on many well known pin-up artists, such as Gil Elvgren, Edward Runci, Joyce Ballantyne, Art Frahm, and Harry Ekman. In the mid-1930s, he began to paint pin-ups and glamour pieces for calendars. Sundblom's last assignment, in 1972, was a cover painting for Playboy's Christmas issue.
I love roller coasters and these campaign created for Hopi Hari makes me love them even more. The ads were created for the Katapul (Roller Coaster) and it's called Show Who You Really Are. They show two characters one before and another after going through the loop. The concept is really smart and the execution is flawless. Check it out. Credits Art Director: Thiago Vinhático, Fabio Miki, Kleber Campioni Copywriter: Rafael Barreiros Illustrator: Macacolândia, Feppa Rodrigues
In honor of "Jobs" hitting theaters this Friday we felt a perfect time to recount some of Apple's most memorable ads, specifically, "The Crazy Ones" an amazing montage featuring black-and-white footage of 17 iconic 20th century personalities. Enjoy this handful of Apple ad campaigns that have moved and inspired us over the years. Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Apple Inc
I love to browse through the advertising section on Behance for inspiration, discovering amazing new artwork along the way. The coolest aspect is that you can explore all sorts of photo montages and different compositions. Every time I indulge in this activity I'm encouraged to recreate some in Photoshop just to learn how to do some of the effects. Thomas Bernos exemplifies this with perfection on the project titled "Realm of The White Lion." I hope you enjoy this really nice mix of typography and 3D as much as I do. For more information about Thomas and to check out his full portfolio visit http://www.behance.net/ATHOMIK
This is an amazing case study that features an advertising work done by Ars Thanea for the Brazilian soccer team São Paulo. The concept for the ads was to show a são-paulino tearing away his skin to reveal a São-Paulo Football Club jersey. Check out how it was done step by step. For more from Ars Thanea visit arsthanea.com. Challenge Soccer is arguably the biggest sport in the world and team loyalties run thicker than blood, a concept that comes into play in São-Paulo Football Club's latest ads. Ars Thanea was approached by Young & Rubicam Sao Paulo to produce two key visuals for their "Before Anything Else, São-Paulino" campaign. In case you're not familiar, são-paulino is the term used for fans of the team and for them, soccer is life. The concept for the ads was to show a são-paulino tearing away his skin to reveal a São-Paulo Football Club jersey. Solution To achieve the unusual effect of very realistic skin tearing away we combined photography, creative retouch and CGI techniques. Concepts Process Process For more from Ars Thanea visit arsthanea.com.