advertising

Art Direction: Phone Wall Campaign

The tagline of this campaign is: The more you connect, the less you connect. There’s a powerful message through the lines of this campaign tagline and you can easily relate with what it is all about. We’ve been through debates where technology grows at such a fast pace that the consumer grows to be even more demanding but at what point? I love the fact that the art direction gives you a clear understanding and a reflection to a sad reality of a present day. I love technology but I do agree that we have to keep a balance in our lives.

Animals Photo Manipulation

It's been a while since the last time I posted about some post-production and photo manipulation projects, that's the reason I wanted to share some cool projects by Post Production, an advertising agency from Sao Paulo, Brazil. I love their work with animals and the level of details of some of the compositions. It definitely makes me want to play more with Photoshop. For more informatcion about Post Production check out https://www.behance.net/postproductionads

Harmony With Nature

Photo manipulations are always something that we love to share here on Abduzeedo. I myself love to try to recreate some of the ideas in Photoshop and have since the early days of Abduzeedo.

30 Years of Nike Air Max

Last Friday Richard Hawkings, a great motion designer that works with me at Google shared with me this amazing work done for the campaign to celebrate the 30 years of Nike's iconic Air Max. The work was done by ManvsMachine, a design & motion studio from London, UK. The work is so good that I asked myself what was 3D and what was real due to the quality of the texture maps. They were kind enough to share a little making of and we had to share it here with you. ManvsMachine is a multi D&AD and Cannes Gold Lion award winning design and motion studio.

3D Work by Mecanique Generale

We have posted about Mecanique Generale in the past and after scoping their latest work I realized that it was due time for another blog post to celebrate their talent. Some projects, like Johnny Walker for example, really speak to me and inspire me to go to Photoshop and try to recreate like the good old days. Perhaps next weekend is a good time to dust off my Photoshop skills and take a crack. For more information about Mecanique Generale check out http://www.mecanique-g.com/

MTV Match Machine

Motion design matched with beautiful vector illustrations is a perfect union and the inspiration behind the project that creative agency Wenderfalck put together for the MTV Match Machine campaign. The color scheme, the motion graphics and the illustrations have a very modern feel making this project a worthy candidate for a feature here on Abduzeedo. Creative agency Wenderfalck created the MTV Match Machine, to help love starved teens all over the world find the answer to that question. A facebook app that would match you with someone in your friends list.

Coca-Cola 100x100 by Greig Anderson

Coca-Cola is such an iconic brand and their bottle is a trademark. You can see that form and recognize immediately that it's Coca-Cola and of course their marketing team is super smart to explore that. Another great example is the beautiful work that Greig Anderson created for Coca-Cola 100th anniversary. Just check out after the break and you will understand what I am talking about. We were proud to be selected as one of 100 design studios worldwide invited by Coca-Cola to submit a poster design to mark the 100th anniversary of their iconic glass bottle; ‘The Contour’.

Longer Than Life

Today we bring to you another great post about photo manipulation, it's a beautiful advertising piece created by Mladen Penev and Clemens Franke. The composition is mixes a woman's arm with flower petals and the other version with smoke. It's good to see a bit of the behind the scenes as well, like the way they took the photos, the make up and etc... For more information check out http://www.mladenpenev.net/ and https://www.behance.net/Clemens_Franke

Africa | Mitsubishi - Photo Manipulation

It has been quite a long time since I posted about some nice photo manipulation. I used to spend quite a long time looking for references and also practicing my skills in Photoshop and some 3D tools. Anyways, it's always good to bring back good memories and also to feature some inspiring work like the Africa | Mitsubishi by Pict Estúdio. It can happen by fate or by chance, that this magazine falls into the hands of a person who is looking for a different Image Production Studio and actually able to really make a difference.

CCAA Kids - Character Design

Advertising is all about communication but to achieve that much work is required from a copious array of fields, from basic communication to design, illustration to 3D, and many others. The photo manipulation is the element that always attracted me, especially in terms of giving life to objects and characters that are not real. That's the case of the work that Estudio Icone created for CCCA Kids to help Brazilians learn english.

Red For You by Adam Spizak

We're excited to post this eye-catching work done by Adam Spizak for the Renault Samsung QM5 campaign. We've featured Adam's work several times on the blog and the cool thing about his work is his wizardry of mixing the dimensional elements of 3D with the rare and unique style that comes with the expertise of 2D techniques. Adam is a senior designer, art director and designer from London, UK. You can check out more of Adam's work at http://www.spizak.com/

Before & After Digital Images

This is awesome collection where you can see the before and after of some really cool works by Apix 10, a creative studio based in Jakarta-Indonesia. Apex specializes in production of high quality commercial CG and photo based imagery for the advertising and today we are sharing some before & after of their work. For more from Apix 10 visit apixten.com/.

Smith Wooden Custom Built Furniture in 3D

The level of realism in some 3D compositions is simply mind boggling, case in point, design studio 4eFergovi's 3D illustration for Smith Wooden Custom Built Furniture. The realism is insanity, for a few minutes I truly thought it was legit and for that reason, we're excited to share with our readers here on Abduzeedo. I'm still convinced it is real but check out yourself and get inspired. 4eFergovi is a design studio located in Sao Paulo, Brazil. They are specialized in Art Direction, 3D and Graphic Design.

Barack Obama's New Look by MKT1

I am always amazed by the creative minds behind some advertising campaigns. Urbano Rodriguez and mkt1 put together a series of images exploring new looks that Obama could adopt after his retirement. The outcome is simply hilarious and definitely worth checking out. We are starting a campaign to choose what should be the new look of President Barack Obama after his retirement. Make your choice and give your vote! For more information about Urbano Rodriguez and mkt1 visit http://www.mkt1.com.br/

Sand Artwork: Brazil Fashion System

Photoshop is an amazing tool and has changed the way images are created. Sometimes it's very difficult to know if an image was retouched or done in Photoshop. The Brasil Fashion System is a great example. It's really cool and I cannot say if it's real sand artwork or Photoshop however the end result is quite beautiful. Brazil is a singular country. Mixing people, blending cultural aspects and turning everything into inspiration. We are a nation creative by nature. This passion for the new is also what marks our fashion.

The Reputation Squad Typography

Following our series of weird/creepy typography posts we bring to you The Reputation Squad project created by Jasse Kyttanen. With clever usage of 3D, humor and a little bit too much details the text effect achieved is nothing less than amazing. Ogilvy&Mather Paris asked me to do this 3D typeface for Reputation Squad. Time to reset your online reputation?

The Sunday Times - Icons

When I saw this video I was so impressed that I had to post it here on Abduzeedo. The video is titled "ICONS" and it was created for the Sunday Times with the goal to illustrate iconic images from movies, music, street art and more. With all shot in what seems to be one take, the video is simply amazing, check it out. The Sunday Times 'ICONS' - This is all about those iconic cultural images that we pin to our walls and stick in our minds. We all have our favourites.

Canon infographic

Last year Jing Zhang and the animator James Wignall worked together on an animated infographic project for Canon in Canada. The project features 6 top reasons why small business would benefit from Canon printers. The coolest thing about this project in my opinion is the subtle animations for each one of the reasons. Simple, modern and inspiring this project totally deserved a feature on Abduzeedo. For more information visit: http://www.mazakii.com and http://www.mutanthands.com/

ClubMed Advertising

I love beautiful advertising, it's all about art direction, attention to details, story telling and of course a good amount of photo-manipulation skills. The ClubMed project by Jorge Carreño + Robin de Lestrade is a great example. A simple concept of faces created by negative space and some Gestalt principles made these images really amazing. Jorge Carreño, 48, was born in Madrid, Spain. He graduated from the Ecole Supérieure Estienne in Paris and currently works as freelancer.

Nike RED Laces Case Study

When we talk about photo-manipulation we almost think about incredible compositions, like fantasy scenes, or crazy manipulations. Sometimes the most amazing work of this kind is so real that we cannot even perceive it as CGI. A great example is the Nike RED campaign created by Souverein where Drogba, the soccer player, creates the Nike symbol and a soccer ball using just laces.

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