Halloween! Whenever you like this holiday or not, it’s always a great time of year to see everyone get in disguise and taking the time to Trick and Treating, playing pranks and more fun stuff. Designers, we take a different route, always!
Last week we posted about the Uber redesigned branding and visual identity system. Today we are sharing the process behind their new logotype. Despite all the talk about the new symbol, the work did by the Uber designers is nothing less than stunning. The new logotype project shared on Behance gives a glimpse about how comprehensive the whole process was, from pointing out the issues with the old to testing thousands of existing typefaces for inspiration. Like the branding system, this project is a great example of how to present a redesign project for a logotype.
Two Times Elliott is a design consultancy based in Notting Hill, London. They specialize in branding and helping clients communicate their message clearly and intelligently. As you will see their typelogos are vert minimalist, clever, and effective. Enjoy! For more from Two Times Elliott visit 2xelliott.co.uk, and behance.net/twotimeselliott.