True North Elegant Brand and Visual Identity

True North is a company designed to help guide potential investors through the property market, based in various geographic locations. They offer professional, unbiased advice, bolstered by complete transparency following an open-book approach. Your interest is True North’s priority and the main goal of their work. That was the brief given to Bous Studio to develop their new brand and visual identity. 

Our mutual decision was to create a symbol representing the north, which will be unique and different from the general representation of it through the image of a compass. Through the use of this symbol and the combination of royal blue and metallic silver colors, we want to create a sense of trust and loyalty.

Branding and Visual Identity

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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