I used to be a great fan (and still) of pitch concepts, it's such a great exercise to do with your team or even with yourself. The goal is to attract a client for project by getting out of your comfort zone with an idea and going through the whole design process.
Personal projects are always the best way to practice and evolve techniques. Since I started ABDZ I have been posting a lot of these types of projects, including my own. The interesting thing is that there are always some projects that people love to try and for some reason, the Logitech website is one of them. We feature a project last year and today we are featuring another one from Fatih Ocak.
The cool thing about this project in my opinion is the simplicity and and typography. Some product sites usually focus a lot on huge hero images, like Apple for example, but his solution is a bit more minimal, there are images but they feel more blended with the content.
Fatih Ocak is a UI & UX Designer from Istanbul, Turkey. For more information check out his Behance profile.