Explore the unique branding and visual identity transformation designed by WIDE Lab Studio for dynamic scaleup enterprises.
WIDE Lab Studio's rebranding of their own identity, six years post-founding, exemplifies a strategic evolution in design. This transformation, while honoring the company's original values, brings a fresh perspective to the brand. The redesigned identity, crafted meticulously by the WIDE Lab team, acts as a supportive stage where client projects and collaborations become the key players in shaping the brand's image. The tone remains friendly and engaging, yet it assures clients and partners of a professional and secure experience.
In this rebranding, WIDE Lab Studio strategically avoided creating an inconspicuous identity. The new design features strong, yet straightforward graphic elements with a focus on typography, illustrating the brand's active and dynamic nature. This is in line with WIDE Lab's mission to initiate innovative and intriguing projects for rapidly evolving scaleup businesses, in a community that values proactivity, empathy, and a design-led approach. The objective is to nurture a stable, profitable environment where everyone feels appreciated and inspired.A pivotal element of the rebranding is WIDE Lab Studio's website. This redesign, the first since the company's inception, redefines the brand's online presence. The website positions the brand as a backdrop, guiding new clients and collaborators, while highlighting projects. Its narrative, based on Donald L. Miller's Storybrand Brandscript framework, provides a clear, engaging user experience.
Choosing Webflow for the website's development underscores WIDE Lab's emphasis on flexibility and efficiency. This platform's simplicity and adaptability facilitate rapid prototyping and testing. The design focuses on responsive layouts, scalable features, and nuanced micro-interactions, enhancing user engagement. Moreover, Webflow's content management capabilities ensure that the audience remains updated with the latest brand activities.
The rebranding journey culminates with a meticulously crafted showreel that presents WIDE Lab Studio's diverse portfolio. This piece, characterized by its minimalist approach and emphasis on animation, reflects the studio's dedication to elegance and clarity in design. It serves as a visual summary of WIDE Lab's journey, showcasing their commitment to innovative design solutions and setting the stage for future endeavors.
Branding, web design and visual identity artifacts
- Art Direction: Michał Parulski
- Lead designer: Grzegorz Leśniewicz
- Logo: Kuba Enzowski, Natalia Żerko
- Brand guidelines: Grzegorz Leśniewicz
- Landing: Grzegorz Leśniewicz, Piotr Kaźmierczak, Rafał Olbromski
- Development: Ryszard Czernik
- Motion: Leszek Jańczyk
- Photo: Jacek Margol, Sylwester Ciszek
For more information check out the case study on Behance
WIDE is a design and dev studio providing a WIDE array of UX/ UI Design and Development services for Scale-ups. They helped over 120 companies from 25 countries to advance their businesses based on the highest quality UX / UI design and best development practices.