Worxphere Brand Identity: Plus X Rebrands Jobkorea for 2026

Plus X rebuilt Worxphere brand identity for Jobkorea's 30th year: deep navy, one acid-green accent and circular arc geometry that binds every letterform.

The Worxphere brand identity is anchored in a single typographic decision: the lowercase wordmark set in Google Sans Flex floats over a photorealistic dark-side-of-Earth globe, white on near-black. The ‘x’ at center is not incidental — its two overlapping curved forms derive from the same circular arc geometry that governs every letter in the system. A construction sheet shows the logic in full: arc radii, intersection points, and the proportional grid that holds the whole mark together. Against that system of curves, one color does all the accent work. Acid-green (#C8E06B) appears on cup lids, bag clips, and UI generate buttons — nowhere else. On a black collateral flat-lay that includes a notebook, tote, CD sleeve, and a physical sphere object, that single spot of glow reads as discovery rather than decoration.

Worxphere Brand Identity: Sphere Geometry and a Single Accent Color

Plus X developed the Worxphere brand identity over roughly six months to mark Jobkorea LLC’s 30th anniversary. The naming shift — from a job-listing service to a work-experience platform — required the visual system to signal scale without losing precision. Google Sans Flex handles Korean and Latin scripts in the same optical weight, which keeps the bilingual lockup coherent at exhibition size: two glow-green cylindrical columns flanking a brushed-steel panel, the wordmark reflected in a high-gloss dark floor. The sphere isn’t a logo element so much as a spatial argument — the brand takes up physical room.

See the full Worxphere brand identity project by Plus X on Behance.