4mations.tv goes LIVE


4mations.tv is a collaboration between Channel 4, Aardman Animations, Reality Digital and Lupus Films and has a strong focus on rewarding animators who upload their work - offering cash rewards of up to £1000 for popular content, competitions, opportunities to pitch for commissions, and even the potential to get on TV.

Channel 4 have launched 4mations.tv, a new video-sharing site aimed at bringing together the best animation from around the world.

The 4mations website is based around a video-sharing platform, allowing users to upload, rate and comment on content. Additional functionality includes the "Thinks" application, that allows users to quickly and easily create their own personalised animations. Thinks has been developed by the guys behind the cult web-app "Fuzzwich" (www.Fuzzwich.com).

The site was designed by Oscar-winning Aardman Animations (based in Bristol UK) and built by Reality Digital (based in San Francisco USA), and is based on Reality's "Opus" video sharing platform.

4mations' visual design is based around an iconic kitten-skull character called "General Tiddles", created by designer Gavin Strange and the Aardman creative team.

4mations launches with a whole host of specially commissioned content from the UK animation community, including animated series, virals and games. The site launches with the
series "Hate" - an animated spoof of celeb magazine Heat - and the "General Tiddles" series.

Overall 35 individual films and 2 interactive games from 14 animators were commissioned for the launch of the site. Animators include The Brothers McLeod, James Harris & Gus
Hughes, and Richard Barnett & Steve Smith from Trunk. Camilla Deakin, Director of Lupus Films and 4mations.tv’s Executive Producer, comments "We put the word out to the animation
community that we wanted ideas for funny stuff to run on 4mations around launch, and we were blown away by the great response we got. We are now working with 14 different teams
on some really funny and often very dark material. One thing this has proved to me once and for all is that UK animators are very talented but also very sick and twisted!”

Jon Gisby, Channel 4’s Director of New Media and Technology, said “4mations will enable us to meet the needs of an audience that is increasingly online. It’s also the logical
next step in working with the great creators of animation and we’re thrilled to provide an online home for such a vibrant community. This is another example of Channel 4 working
with its partners to reinvent itself for a fully digital future”

Links to the site and content:

About the team

Channel 4 - Channel 4 is a UK-based public-service broadcaster, originally set up as the fourth television service in the UK. Channel 4 has now expanded to include multiple digital TV channels, Film 4 (its film making arm) and numerous websites including Channel4.com and E4.com. http://www.Channel4.com

Aardman Animations - Aardman, based in Bristol (UK) and co-founded and run by Peter Lord and David Sproxton, is a world leader in animation, and the company behind
Oscar-winning animation Wallace and Gromit. It produces feature films, television series and television commercials for both the domestic and international market. Their
multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very
special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and
amusing independent and commercials productions.

Lupus Films - Lupus Films is one of the UK’s leading producers of animation and children’s TV programmes. The company was set up by Camilla Deakin and Ruth Fielding, who
were previously the Arts and Animation commissioning team at Channel 4. Lupus Films has made a variety of animation and live-action shows for the BBC, Five, UKTV and Channel 4,
and are currently in production, in collaboration with Pinky & Perky Enterprises, with a revival of ‘The Pinky & Perky Show’ for CBBC. In addition they manage Channel 4’s
animation short film schemes AnimateTV, run jointly with the Arts Council, and the soon to be launched Animated Digital Shorts with the UK Film Council.

Reality Digital - Founded in 2003, Reality Digital is a San Francisco-based company that provides software products and a hosted service platform for storing sharing, managing, and monetizing user
generated content (video, photos, games, text and more).Reality is a leader in the white-label video-sharing space, providing solutions to clients including MTV, ITV (UK), VH1, Atom and Lonely Planet.In March 2008, Reality secured a $6.3 million in series B funding from Openview venture Partners Finances to help accelerate its growth.

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.