Coca-Cola is such an iconic brand and their bottle is a trademark. You can see that form and recognize immediately that it's Coca-Cola and of course their marketing team is super smart to explore that.
Let's take a look at this interesting campaign that involved advertising & art direction for Destápate. What I love about this campaign is the approach and actually the story behind why. It invites you all Colombians to celebrate who they really are instead to hide underneath clichés. You should check out the commercial, it's quite lovely and share the love!
It's a campaign that invites all colombians to stop hiding beneath clichés and stereotypes and start showing all the flavor, body, color, and attitude that they have inside, to show what they really are.
Colombia transform #Destápate in a tool to protest against the stereotypes which have labeled Colombians and create a conversation so strong, it became a national trend.
- Agency: Mullen Lowe SSP3
- Client: Cerveza Aguila - AB InBev
- Video Clip Producer: 36 grados
- Visuals Producer: Carioca Studio