Explore how Agro Seven's branding and visual identity, designed by Arsień Pilipčuk, combines trust, growth, and adaptability to appeal to a traditional audience.
In the sphere of branding and visual identity, Arsień Pilipčuk's recent work for Agro Seven stands out as a beacon of innovation and trustworthiness. Tasked with crafting an adaptive identity for a company that bolsters farms with services ranging from financing to fertilizer supply, Pilipčuk faced a unique challenge. The target demographic: middle-aged individuals typically wary of novel solutions.
The journey began with an exhaustive study encompassing the company's operations, competitors, services, and the primary challenges faced by both the company and its clientele. This deep dive culminated in a 'wise board' – a comprehensive map outlining the necessary design attributes.
Central to this new identity is the metaphor of a plant. This choice is not arbitrary but rather deeply symbolic. Firstly, it represents the growth of farms aided by Agro Seven. Secondly, it mirrors the growth of Agro Seven itself, instilling confidence in its customer base. The logo, crafted from rounded elements evolving into a plant, bears a uniform radius, echoing the company's consistency.
The identity's adaptability is another cornerstone. It eschews rigid guidelines for a more fluid approach, allowing for a plethora of combinations while maintaining instant recognizability. This flexibility extends to various marketing elements, including custom infographics and company presentations, ensuring a cohesive style across all platforms and mediums.
Pilipčuk's design philosophy shines through in Agro Seven's identity. It is not just visually appealing but functionally robust, resonating with a demographic traditionally resistant to change. It is a testament to the power of thoughtful, empathetic design in bridging the gap between innovation and tradition. With this identity, Agro Seven doesn't just present itself as a company but as a reliable partner in growth and success, making it an exemplary case study in effective branding and visual identity.
Branding and visual identity artifacts
For more information make sure to check out Arsień Pilipčuk on Behance.
