Rally Interactive is a design, development and of course an interactive studio based in Salt Lake City, USA. Having worked with Google, Paypal, National Geographic, just to name a few. Being a passionate and agile bunch of outdoors as well.
Alberto Seveso is a graphic designer and illustrator from Italy who has simply created a fantastic style by mixing colourful vectors with black and white photos known as "sperm shaping". It's very hard to look at his work and not say WOW.
We were able to interview him to find out more about his work and its right here in this post.. ENJOY.
1- Thanks for the opportunity of having you here. Firstly we'd like to say that we really admire your style and we think it's really unique. So, tell us a bit of how did you start and discover that you wanted be a designer?
I was born in Milan 30 years ago, but I have lived for more than 20 in the marvellous Sardinia Island; today I live in Rome, where I work with some agencies.
I did not study design, and I had no classes; I think this job doesn’t require a degree, even if design schools are very important.
My passion for graphics was born about 15 years ago, when I had an Amiga 1200 and Delux Paint, that I loved so much, but I switched to PC when a friend showed me the potentials of Photoshop: I was astonished and I understood the power of that software (I know what you’re thinking right now, but no, this is not a commercial, I actually switched to PC due to photoshop). From that moment on, I started to go in for my today’s job.
2- How did you come up with the "sperm shaping" technique? I have to say it's a fantastic effect and I think everybody wants to know how to do that.
The style used for the serie "a me mi piace la gnocca!", that was born for a joke around one year ago, the title says everything about the sense, the rough translation from English to Italian is "I like the pussy"I would not have given an "euro/dollar" to this collection, but people like it! And I don't know why… this the is mystery of the inspiration, some things are born by chance.
Even if I have always had as objective that to unite vectors and bit-map in harmonious way, the name "sperm shaping" it derives from the form of some vectors very similar to the sperm:)
3 - Tell us a bit of your career? Favorite project you worked on? Toughest project?
I don't have a favorite project, i'm not a "working lovers", i like to illustrate and dream, the most difficult project is the everyday life.
4 - Who are the designers you like and inspire you? And what sites do you visit, or what do you do to get inspiration?
I love to many designers is not possible to make a list of these!
I love in particularly the designers endowed with an original style. In the past I've been inspired a lot from Dave Mckean (http://www.mckean-art.co.uk) and Alessander Bavari (http://www.alessandrobavari.com), now I prefer to follow my way. To remain adjourned I read "Computerlove" (http://www.cpluv.com) one of my favorite blogs about art/design
5 - Tell us about the apps you use? How long have you been using them?
My computer career has started around 15 years ago with an AMIGA 1200 and Deluxe Paint, i'm a photosohop user from around ten years and an illustrator user from six
i use only these two software for the illustrations
6 - What about your hardware?
I don't have a preference, i work with PC and MAC the only rule is to have a fast CPU and enough RAM, i don't use a graphic tablet my skill in classic drawing is ultra poor :)
7 - Again, thanks for the opportunity of talking to you. One last question: Any advice for designers out there, who, like me are willing to improve their skills and become a master?
Yes, sure, try,try,try and try!, it's the only way to be a master.
Some works of Alberto Seveso.
You can check out more of his amazing work at: