Jul 09, 2018
The Rusted Pixel and Ruye were contacted by Hotel Search Platform Trivago, Spain to create two 30 second spots as part of a new animated campaign. They worked very closely with Paulina Grondal, who overseeing the art direction of the spot, which was created in-house. The idea was simple, to zoom from space to Spain and along the way show how many hotels were available to Hotel Search Platform Trivago users. They cherry-picked different styles of architecture to compliment each region of Spain.
The spots then changed at "street level" - one set on a colorful street in Tenerife with peach and pink buildings while the second was set in the crisp white walls of Malaga adorned with flowers, shrubs, and hanging baskets.
Each advert signs off with the "Mr. Trivago character" in different scenarios, the first he's in a large hotel complex and ends with him surfing while the second shows Hotel Trivago users how they can use filters to choose what size pool they would like on their holiday and ends with our hero at a fried fish hut. A common sight in Malaga.
"So Many Numbers" - Production Stills