Nowadays, I like to think that any brands/companies with an existence with more than two decades, with how advanced is today's technology and social media. They must be trying to re-invent how the users will or can interact with the future of the brand.
Let's mix things up a little with this feature as we are taking a look at the Art Direction and Set Design for Korean Air campaign: Go Korean. The agency behind this client is Ogilvy Shanghai but we are admiring instead the work of the production team which was L'Éloi Productions. A talent agency and production house located in my hometown in Montreal, QC, Canada for which I had the opportunity to visit. For their work on this campaign, as you can judge by the behind-the-scenes. They are not using CGI, they instead literally build their own colossus sets. You can't advocate but to appreciate all the work that goes into their process in order to achieve unique results.
Approached by Korean Air for their graphic and playful aesthetic, LM Chabot and Camille Boyer flew to Seoul to shoot the air transporter’s international photo campaign: Go Korean.