Etenswaardigheden: a film series with pure creativity for Albert Heijn's

Albert Heijn is Holland's biggest supermarket chain and the rad folks from Studio Mals shared 9 very playful videos that unfortunately we can't share but you should definitely check the full project on their Behance. The videos are basically a creative take on simple questions we might have about food. Simple and it's delightful! It's just seeing that Studio Mals includes the Behind-the-scenes so again is quite inspiring to learn about the process and simply seeing how they would create these videos. Give it a look!

In the film series Etenswaardigheden we’ve made for Holland’s biggest supermarket chain Albert Heijn we answer these and similar questions about food.

Advertising & Art Direction

Does cooking veggies destroy the vitamins?

Etenswaardigheden: a film series with pure creativity for Albert Heijn'sEtenswaardigheden: a film series with pure creativity for Albert Heijn'sEtenswaardigheden: a film series with pure creativity for Albert Heijn's

Should I peel an apple?

Etenswaardigheden: a film series with pure creativity for Albert Heijn'sEtenswaardigheden: a film series with pure creativity for Albert Heijn'sEtenswaardigheden: a film series with pure creativity for Albert Heijn's

Does the microwave ruin my food?

Etenswaardigheden: a film series with pure creativity for Albert Heijn'sEtenswaardigheden: a film series with pure creativity for Albert Heijn'sEtenswaardigheden: a film series with pure creativity for Albert Heijn's

How much fruit should I eat every day?

Etenswaardigheden: a film series with pure creativity for Albert Heijn'sEtenswaardigheden: a film series with pure creativity for Albert Heijn'sEtenswaardigheden: a film series with pure creativity for Albert Heijn's

How many times may I reheat my food?

Etenswaardigheden: a film series with pure creativity for Albert Heijn's

How many times may I reheat my food?

Etenswaardigheden: a film series with pure creativity for Albert Heijn'sEtenswaardigheden: a film series with pure creativity for Albert Heijn's

Can I eat fungi?

Etenswaardigheden: a film series with pure creativity for Albert Heijn's

Does alcohol cook out?

More on Studio Mals

Credits

  • Agency: Wavemaker
  • Production: Shop Around
  • Direction + Craft: Studio Mals
  • DoP + Post production: Setreset films
  • Voiceover: Loudness
  • Audio + Sounddesign: Elephant Ears
  • Behind the scenes: Bigguban Media
  • Craft assistants: Daniel de Linde, Lex Hoogendam
  • Talent: Manoucheka van der Pol, Joske Rombout, Wies Berkhout

Written by

François Hoang

Running by the name of François Hoang, I am the Editor and one of the writers on the blog. If you wanna request a feature, tweet me at @AoiroStudio.

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