Etenswaardigheden: a film series with pure creativity for Albert Heijn's

Albert Heijn is Holland's biggest supermarket chain and the rad folks from Studio Mals shared 9 very playful videos that unfortunately we can't share but you should definitely check the full project on their Behance. The videos are basically a creative take on simple questions we might have about food. Simple and it's delightful! It's just seeing that Studio Mals includes the Behind-the-scenes so again is quite inspiring to learn about the process and simply seeing how they would create these videos. Give it a look!

In the film series Etenswaardigheden we’ve made for Holland’s biggest supermarket chain Albert Heijn we answer these and similar questions about food.

Advertising & Art Direction

Does cooking veggies destroy the vitamins?

Should I peel an apple?

Does the microwave ruin my food?

How much fruit should I eat every day?

How many times may I reheat my food?

How many times may I reheat my food?

Can I eat fungi?

Does alcohol cook out?

Work by Studio Mals

More on Studio Mals

• Studio Site
• Behance

Credits

• Agency: Wavemaker
• Production: Shop Around
• Direction + Craft: Studio Mals
• DoP + Post production: Setreset films
• Voiceover: Loudness
• Audio + Sounddesign: Elephant Ears
• Behind the scenes: Bigguban Media
• Craft assistants: Daniel de Linde, Lex Hoogendam
• Talent: Manoucheka van der Pol, Joske Rombout, Wies Berkhout