Joshua M. Smith aka Hydro74 is a designer based in Orlando, Florida. He's a craftsman and master in type treatments, branding, apparel, illustration and more. His art is a true inspiration of somebody that is very skilled and very passionate about his work.
The soul purpose of my career is to push the boundries in doing what I feel is relevant to the market as well as extract various elements and trends to be able to offer them up in my own personal work. But let’s be honest. I do what I love because I love it. Not because I have to do it, nor am forced to do it, but rather passionate about doing what I do. I firmly believe in having set style tones, yet a sense of diversity to make any various project unique to the demands that are set forth.