Beautiful McRogers Project by Jeff Rogers


I saw Jeff Rogers work for the first time while browsing Dribbble and when I checked out his website I was completely blown away. Jeff's work is simply incredible ranging from projects including custom lettering, murals, book design, branding, packaging, and posters. For this post I select some images from the McRogers case study and I am sure you will love it.

Jeff is a letterer and designer from Dallas but currently based in New York where he works from his own studio doing work for clients such as Ace Hotel, Blue Q, Condé Nast Traveler, Dreamworks, Ford, Google, McDonald's and many others

I was at the top floor of the Viacom building in Times Square putting in some freelance time at Nickelodeon when I got a mysterious call from Chicago. It was DDB calling to tell me about this idea they had for a McDonald's ad campaign involving print, web, and tv where they wanted a lettering artist to create some type for a top secret new product. It took me a while to understand that they were looking for an artist to actually be IN the television spot. But when I got it, my brain exploded. After I put my brain back together, I had a call with the team at DDB and started to realize that this project was going to be pretty amazing.

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Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.