Behind the Art Direction & Brand Identity of Blade Runner 2049

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AoiroStudio

Nov 09, 2017

Seriously bummed that the movie Blade Runner 2049 didn't perform well as expected. With a settlement of a high score from most well-known movie blogs and critics out there but still wasn't enough. On the other hand, I was always intrigued by the team who collaborated on the art direction & whole brand identity; behind such a great movie and at this scale as well. We are taking a look at Stanley Sun and his team over at Concept Arts Studios.

Stanley Sun is working at Concept Arts Studios as their Senior Art Director. You should definitely check out his Behance for more movie projects like Dunkirk, Kong: Skull Island and more.

Over the past 16 months we designed the movie logo, directed photoshoot concepts, and spent countless hours in Photoshop creating keyarts for marketing. Ranging from print materials like magazines and movie posters to digital/social sharable contents like Penn Station motion wall takeover and Snapchat. Hope you like it!

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Behind the Art Direction & Brand Identity of Blade Runner 2049Behind the Art Direction & Brand Identity of Blade Runner 2049Behind the Art Direction & Brand Identity of Blade Runner 2049Behind the Art Direction & Brand Identity of Blade Runner 2049Behind the Art Direction & Brand Identity of Blade Runner 2049Behind the Art Direction & Brand Identity of Blade Runner 2049Behind the Art Direction & Brand Identity of Blade Runner 2049Behind the Art Direction & Brand Identity of Blade Runner 2049Behind the Art Direction & Brand Identity of Blade Runner 2049Behind the Art Direction & Brand Identity of Blade Runner 2049

 

art direction
brand identity
blade runner
blade runner 2049

Written by

François Hoang

Running by the name of François Hoang, I am the Editor and one of the writers on the blog. If you wanna request a feature, tweet me at @AoiroStudio.

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