Discover Srch's innovative branding and visual identity by Studio Mast, showcasing simplicity and impactful design.
Studio Mast's recent project, Srch, exemplifies the power of minimalist branding and visual identity. Srch, a boutique executive recruiting agency, emphasizes simplicity and results, steering clear of the excesses often associated with larger firms. This philosophy is reflected in every aspect of their brand.
Studio Mast collaborated closely with Srch founder Tighe Burke to develop a no-nonsense identity that cuts through market clutter. The brand's name itself, reduced to its essential elements, reflects this ethos. The design employs a straightforward, type-driven approach, allowing typography, color, and copywriting to convey the brand's core message.
A standout feature is the clever wordmark, where the period is halved to symbolize a new era, mirroring the sunrise concept that influenced the color palette. Black and white form the base, while shades of blue and orange add vibrancy, representing the dawn of a new day.
Studio Mast also created a digital presence for Srch that mirrors the brand's direct approach, providing essential information without unnecessary frills. Custom icons, inspired by the sunrise and using site-specific linework, simplify and explain complex ideas.
The print collateral is equally impactful, using bold typography and geometric shapes to create a strong visual identity. This project showcases how a reductive design approach can produce a powerful and lasting brand identity.
For those interested in branding and visual identity, Srch by Studio Mast offers a compelling case study in minimalist design and strategic branding. It highlights the importance of clarity, simplicity, and thoughtful execution in creating a memorable brand.
This project is a must-see for designers seeking inspiration in creating effective and enduring brand identities.
Branding and visual identity artifacts
For more information make sure to check out Studio Mast website at studiomast.co
