Boontheshop Branding


Simple and elegant branding work is always inspiring, at least for me. The Boontheshop project by NR2154NYC is an amazing example. Boontheshop is Seoul’s leading luxury concept store and of course the branding work reflects that. It's pretty much black and white and minimalistic. I know this type of project doesn't work for a broader audience but boy it looks cool, at least just to see the attention to details, from the packaging to the semi-serif typeface, everything seems very well-crafted.

NR2154 NYC is a design team from New York especialized in fashion, typography and editorial design. For more information about the work check out their Behance profile.


Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.