There are many ways to explore ideas for a visual identity project. The traditional way is to find keywords or concepts and sketch ideas to explore those points.
Bourbon Nightclub & Bar is a visual identity project designed by my creative and Ewan Leckie. The project was shared on their Behance profile. The reason we share this project her on ABDZ is because of its simplicity. There's something beautiful about playing with black and white and also with dotted grids. I think by mixing that with some organic textures, the designers behind this project really achieved something powerful, especially for a nightclub.
We were tasked with creating a fresh identity for a newly renovated club venue in Edinburgh. Helping with naming of the brand ( Bourbon Nightclub & Bar ) as well as designing the logo and set of illustrations, marketing assets and simple brand guidelines.
About my creative
My:creative is a face to face creative agency helping brands communicate their story. Working with people that have real passion for their product & for the people they want to engage with. For more information check out http://www.thisismycreative.com/