LoTA is a brand identity and art direction project created and shared by Ronnie Alley. The design is simple and very elegant, with bold typography and excellent editorial design. I particularly love the gradients, which Ronnie says it represent the variety of colors available in hair color and makeup. The way the headlines overlap the images is awesome very stylish and works quite well here.
The color palette is a reflective of the variety of colors available in hair color and makeup todayLooks of Tela Ann, or LoTA, is a hair studio owned an operated by Tela Charfaurous and located in downtown Wilimington, NC. Tela wanted the brand identity to be as fun and friendly as her lively personality. The color palette is a reflective of the variety of colors available in hair color and makeup today; and the use of the gradient was chosen to represent the blending effect that occurs when applying makeup.
Ronnie Alley is an in-house graphic designer for an architecture firm in Philadelphia, as well as a freelance designer in my spare time. For more information make sure to check out: http://ronniealleydesign.com/