Duesseldorf is a beautiful city in western Germany, we are taking a look at the first official TEDx event brand identity entitled: TEDxKoenigsallee.
We are looking at a brand identity project by Laszlo Polgar and team for the Mosoly Otthon Foundation. Together, they went through the process to create a logo and packaging work on products that would have been on sale in profits on the non-profit organization. What I liked a lot about this project is the use of drawings made by the autistic people and branded through the identity and products. It creates quite a personal touch that is hard to go unnoticed.
Behind this project, we have a team and art director Laszlo Polgar who worked on this for a good foundation named: Mosoly Otthon Foundation that supports autistic children and grown-ups alike, among others by organizing regular drawing activities for them. More information about Mosoly Otthon Foundation.
Our task was to create an identity for Autistic Art, a design brand of Mosoly Otthon Foundation. The foundation supports autistic children and gown-ups alike, among others by organizing regular drawing activities for them – and sells products that feature artworks created during these classes.
- Creative Director: Falvay Laszlo
- Copywriters: Sos Dora, Tamas Simonyi, Bence Judak
- Art Director: Laszlo Polgar
- Project Manager: Zsofia Wagner, Katalin Giran
- Make sure to follow Laslo on Behance