Brand Identity for Creative Digital Agency KIWI

Fabio Pistoia is a designer from Milan, Italy and he shared an awesome brand identity project on his Behance profile. It's for a creative digital agency based in Milan name KIWI. There are many things to love about this project but I want to highlight the bold/blocky typeface. I have been noticing a trend perhaps with this type of treatment. Kickstarter just announced their new identity and they also employ this style. It works quite well, particularly with shorter words, like KIWI for example. Below you can see the full project including the art direction for imagery, which is not very common but it does help to create a visual identity.

I also recommend you check out Fabio's full portfolio and learn a bit more about his work at

Brand Identity

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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