Brand Identity for Womena by Mohamed Samir

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Mohamed Samir shared a beautiful brand identity project he created on his Behance profile for Womena. Womena is a platform dedicated to encouraging gender diversity and inclusion in the regional entrepreneurship ecosystem. Womena focuses on empowering women leadership in Middle East as well as Angel Investment and educating the future female leaders.

Womena asked us to work on a rebranding for their company to help boosting their mission of shaping the women leadership in the MENA region. By immersing ourselves in the company’s culture for more than one year we helped forming the brand new personality and shaping their company’s essence and what its future could look like.

Brand Identity

We designed the main visual element of the new brand around the fact that the society always needs its half circles to be balanced. Men/ women, Investors/ entrepreneurs, Teachers/ students. And it is an unstoppable process.

Along with the brand two typefaces, we also built a "half circles" typeface for the word Womena to be used with brand programs across the collaterals.

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Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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