There are many ways to explore ideas for a visual identity project. The traditional way is to find keywords or concepts and sketch ideas to explore those points.
KKAW is a branding and architecture project shared by Amanda Rybicka. It's a simple, yet elegant example of a visual identity construction focus on typography to create a strong brand. We said in the past that for some reason the architecture subject gives to designers the opportunity to simplify forms and explores reduction like any other industry. It seems to be the norm for projects like that, but still they are very inspiring, at least in my opinion, because the hardest thing is alway to create a minimalist design that doesn't feel ordinary. I believe Amanda achieved that.
Amanda Rybicka is a graphic designer focus on typography, photography and, of course, design. She is based in Katowice, Poland. For more information and to check out other cool branding projects visit Amanda's portfolio at https://www.behance.net/amandarybicka.