Branding and Visual Identity for Music and Arts Festival

Student-run fundraiser 25tolife is hosting a music and arts festival with all proceeds going to the Canadian Cancer Society. 25toLife is a joint project between Kamal Masri's SFU Beedie School of Business Project Management class and the Canadian Cancer Society (CCS). This project aims to raise funds for cancer research and to support individuals who are affected by this disease while learning project management. The event will feature a variety of live music, arts, poetry and dance performers. There will also be a raffle with some fantastic prizes to take home.

This year's event inspired Broklin Onjei and Creative Invention Studio to create a fun concept Identity for the upcoming event in 2020. Expanding their creative thought seeing something new and different in 2020, they used abstract contemporary modern geometric shapes with trendy and fashion colors to reach the audience.

Branding and Visual Identity

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Credit​​​​​​​

Design Studio: Creative Invention Studio

Art Direction and Graphic Design by: Broklin Onje

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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