There's a thing I will always do appreciate about branding is that creating/making a identity takes a lot more process than we always think.
Take a close look at the branding of Costume Code. A tailor shop that creates made-to-measure outfits for the fashion-savvy individuals. Using finest materials the company creates suites and shirts of extraordinary quality for both men & women.
This project was designed by the Russian design studio The Bakery.
Working on the new image we had to make sure the company clearly stands out from competition. The business was very young & established by young individuals, so we deliberately got rid of any luxurious, heritage-inspired visual solutions in favour of contemporary monospaced typography, monochrome palette and minimalist layouts. To give the brand its own voice we created a set of slogans to adorn most of the print materials. As the main target audience is mainly office workers, managers and businessmen looking to spice up their wardrobe, we came up with short quirky phrases relating both to office life and fashion customers could relate to.