Good design is simple but in order to achieve simplicity there is a long journey. We start with a rough idea and we polish it and reduce it until we achieve the end result we believe is the most appropriate for the problem we are trying to solve.
It's always awesome to see a brand design that feels like an old classic, that it's been around for a long time yet aged with grace. With that, we're excited to feature a pinnacle expression of this idea in a brand identity project for the Santa Monica Yacht Club by the talented Farm Design. It definitely drinks from this fountain. Check it out after the break.
Farm Design created the Santa Monica Yacht Club branding for award-winning chef Andrew Kirschner and his new restaurant and bar. Branding included identity, website, exterior and interior environmental graphics, menus, and various consumer touchpoints.
For more information check out http://farmdesign.net/