The super talented folks over at Betty + Betty shared a starkly beautiful branding for SCALE that made me jealous of the simplicity achieved.
It's always awesome to see a brand design that feels like an old classic, that it's been around for a long time yet aged with grace. With that, we're excited to feature a pinnacle expression of this idea in a brand identity project for the Santa Monica Yacht Club by the talented Farm Design. It definitely drinks from this fountain. Check it out after the break.
Farm Design created the Santa Monica Yacht Club branding for award-winning chef Andrew Kirschner and his new restaurant and bar. Branding included identity, website, exterior and interior environmental graphics, menus, and various consumer touchpoints.
For more information check out http://farmdesign.net/