We come to an era where we are among a lot of fascinating and impressive brands that built products to protect our beloved smartphone. It's now becoming one of the first things you need when comes the moment of purchasing a new phone.
121 is a partner agency of the DDB Group based in Lima, Peru. They collaborated with the fine folks from Hueso Studio on creating a visual identity and branding that would express and demonstrate an emotional social connection with their clients and target audience. Looking at the visual approach on this design, it reminds you of the good old' days of design by giving a nod to the 70s with the colors, lines and gradients? :) Let's not forget of the layouts, it does somehow makes me miss when we all used to do 'print design' and the few of us were onto 'Web 2.0'. Give it a look!
The new brand aims to build a bridge between the original idea (One To One) and its visual representation (121). To build a dialog between what we know and what they want to be. It's a vessel made to communicate and inspire teams and clients. 121's ID is thought and designed to Connect with People.
About Hueso Studio
Hueso Studio is a design & animation studio based Buenos Aires, Argentina. They focus their work on conceptualizing in branding, art direction, graphic design, illustration, advertising, communication, photography and animation. Make sure to check them out.